Healthy Vending Machines

Healthy Vending Machines

WILL HELP PROMOTE HEALTHIER CHOICES AND PHYSICAL FITNESS IN YOUR COMPANY OR SCHOOL:

Naccarato Enterprises will coordinate efforts with the schools or business to promote the healthier choices in its vending machines using the following communication techniques:

• Sampling sessions of proposed healthy products – will provide free samples at various locations in the school or business – surveys and taste test comments will be gathered. In addition, written material about health and fitness will be placed by the free sample locations. There are many new products coming into the market place so this will provide an opportunity to test new samples.
• Informative posters will be placed on vending machines emphasizing health and fitness
• Inclusion of a description of the healthier vending choices in parent/employee newsletters
• Naccarato will price the healthier choices at a lower sales price than the other products in the vending machines.
• 25% or more of total choices in machine will meet the healthy criteria
• Will rotate product selections in the healthy criteria for increased variety
• Healthy choices will be identified with a green sticker and advertised as such on the vending machine
• Will provide healthy products with brand recognition
• A plan of the layout of the products in the machine will promote the healthier choices at eye level. This characteristic can be used to get new products noticed and tried.
• Vending data will be used to monitor sales trends and provide the products